-
1 idea advertisement
-
2 idea advertisement
Реклама: объявление, рекламирующее идею -
3 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
4 put
putpresent participle - putting; verb1) (to place in a certain position or situation: He put the plate in the cupboard; Did you put any sugar in my coffee?; He put his arm round her; I'm putting a new lock on the door; You're putting too much strain on that rope; When did the Russians first put a man into space?; You've put me in a bad temper; Can you put (=translate) this sentence into French?) poner, colocar2) (to submit or present (a proposal, question etc): I put several questions to him; She put her ideas before the committee.) presentar3) (to express in words: He put his refusal very politely; Children sometimes have such a funny way of putting things!) expresar4) (to write down: I'm trying to write a letter to her, but I don't know what to put.) poner; escribir5) (to sail in a particular direction: We put out to sea; The ship put into harbour for repairs.) echar al mar•- put-on- a put-up job
- put about
- put across/over
- put aside
- put away
- put back
- put by
- put down
- put down for
- put one's feet up
- put forth
- put in
- put in for
- put off
- put on
- put out
- put through
- put together
- put up
- put up to
- put up with
put vb1. poner / colocar2. metertr[pʊt]■ where did you put the matches? ¿dónde has puesto las cerillas?2 (write, mark) poner, apuntar, escribir■ what did you put for number six? ¿qué pusiste en el número seis?3 (cause to be) poner■ what's put you in such a bad mood ¿qué te ha puesto de tan mal humor?4 (rate, classify) poner5 (express) expresar, decir■ how shall I put it? ¿cómo te lo diría?6 (calculate, estimate) calcular7 SMALLSPORT/SMALL (shot) lanzar\SMALLIDIOMATIC EXPRESSION/SMALLto be hard put to do something serle difícil a uno hacer algoto not know where to put oneself no saber dónde ponerse, no saber dónde esconderseto put an end to something acabar con algo, poner fin a algoto put in a good word for somebody recomendar a alguiento not put it past somebody (to do something) creer a alguien muy capaz (de hacer algo)to put one over on somebody engañar a alguiento put paid to something estropear algoto put something right arreglar algoto put somebody on the train, plane, etc acompañar a alguien al tren, al avión, etcto put somebody to bed acostar a alguiento put somebody to death ejecutar a alguiento put somebody up to something incitar a alguien a hacer algoto put something out to contract subcontratar algoto put something to good use hacer buen uso de algoto put the blame on somebody echar la culpa a alguiento put two and two together atar cabosto put something up for sale poner algo en ventato stay put quedarse quieto,-a1) place: poner, colocarput it on the table: ponlo en la mesa2) insert: meterit put her in a good mood: la puso de buen humorto put into effect: poner en práctica4) impose: imponerthey put a tax on it: lo gravaron con un impuesto5) subject: someter, ponerto put to the test: poner a pruebato put to death: ejecutar6) express: expresar, decirhe put it simply: lo dijo sencillamente7) apply: aplicarto put one's mind to something: proponerse hacer algo8) set: ponerI put him to work: lo puse a trabajar9) attach: darto put a high value on: dar gran valor a10) present: presentar, exponerto put a question to someone: hacer una pregunta a alguienput vi1)to put to sea : hacerse a la mar2)to put up with : aguantar, soportaradj.• puesto, -a adj.pret., p.p.(Preterito definido y participio pasivo de "to put")• colocar v.v.(§ p.,p.p.: put) = lanzar v.• meter v.• poner v.(§pres: pongo, pones...) pret: pus-pp: puestofut/c: pondr-•)• situar v.pʊt
1.
2)a) ( place) poner*; (with care, precision etc) colocar*, poner*; ( inside something) meter, poner*to put something in the oven — poner* or meter algo en el horno
did you put salt in it? — ¿le pusiste or le echaste sal?
I put myself on the list — me apunté or me puse en la lista
not to know where to put oneself o (AmE also) one's face (colloq) — no saber* dónde ponerse or meterse
to put something behind one — olvidar or superar algo
b) (install, fit) poner*3)a) ( thrust)she put her head around the door/out of the window — asomó la cabeza por la puerta/por la ventana
b) (send, propel)c) ( Sport)to put the shot — lanzar* el peso
4)a) ( rank) poner*she puts herself first — se pone ella primero or en primer lugar
to put something above/before something: I put honesty above all other virtues para mí la honestidad está por encima de todas las demás virtudes or por encima de todo; he puts his art before everything else — antepone su arte a todo
b) (in competition, league)this victory puts them in o into the lead — con esta victoria pasan a ocupar la delantera
c) ( estimate)to put something at something: I'd put the figure at closer to $40,000 — yo diría que la cifra es más cercana a los 40.000 dólares
5) ( cause to be) poner*to put something to good use — \<\<time/ability/object\>\> hacer* buen uso de algo
6) (make undergo, cause to do)to put somebody to something: I don't want to put you to any trouble no quiero causarle ninguna molestia; I put her to work — la puse a trabajar; death, shame I 1), test I 1) b) etc
7)a) (attribute, assign)to put something on something: I couldn't put a price on it no sabría decir cuánto vale; I put a high value on our friendship — valoro mucho nuestra amistad
b) ( impose)to put something on something/somebody: they put a special duty on these goods gravaron estos artículos con un impuesto especial; to put the blame on somebody echarle la culpa a algn, culpar a algn; it put a great strain on their relationship — eso sometió su relación a una gran tensión
8)a) (instill, infect)to put something in(to) something: who put that idea into your head? — ¿quién te metió esa idea en la cabeza?
b) ( cause to have)to put something in(to) something: the fresh air put some color into his cheeks — el aire fresco les dio un poco de color a sus mejillas
9)a) ( invest)to put something into something — \<\<money\>\> invertir* algo en algo
b) (bet, stake)to put something on something — \<\<money\>\> apostar* or jugarse* algo a algo
c) ( contribute)to put something toward something — contribuir* con algo a algo, poner* algo para algo
10) (fix, repose)to put something in something/somebody: I put my trust in you puse or (liter) deposité mi confianza en ti; I don't put much faith in conventional medicine — no le tengo mucha fe a la medicina convencional
11) ( present) \<\<views/case\>\> exponer*, presentar; \<\<proposal\>\> presentarto put something to somebody: to put a question to somebody hacerle* una pregunta a algn; the employers' offer will be put to a mass meeting la oferta de la patronal será sometida a votación en una asamblea; I put it to you that... — (frml) mi opinión es que...
12) (write, indicate, mark) poner*what shall I put? — ¿qué pongo?
13) ( express) decir*(let me) put it this way: I wouldn't invite him again — te digo lo siguiente: no lo volvería a invitar
to put something well/badly — expresar algo bien/mal
2.
to put to sea — hacerse* a la mar, zarpar
Phrasal Verbs:- put away- put back- put by- put down- put in- put off- put on- put out- put over- put past- put up[pʊt] (pt, pp put)1. TRANSITIVE VERBFor set combinations consisting of put + noun, eg put a price on, put a strain on, put an end to, put at risk, put out of business, put in touch with look up the noun. For put + adverb/preposition combinations, see also phrasal verbs.1) (=place, thrust)a) (physically) poner; (with precision) colocar; (=insert) meter, introducir more frm; (=leave) dejar•
I put a serviette by each plate — puse or coloqué una servilleta junto a cada plato•
put it in the drawer — ponlo en el cajónshe put the chairs in a circle — puso or colocó las sillas en círculo
shall I put milk in your coffee? — ¿te pongo leche en el café?
he put a coin in the slot — puso or metió or more frm introdujo una moneda en la ranura
you should put your money in a bank — deberías poner or more frm depositar el dinero en un banco
•
I put a sheet of paper into the typewriter — puse or coloqué una hoja de papel en la máquina de escribir•
he put his keys on the table — puso or dejó las llaves en la mesaI put some more coal on the fire — puse or eché más carbón en el fuego
she put her head on my shoulder — apoyó or recostó la cabeza en mi hombro
•
she put her head out of the window — asomó la cabeza por la ventana•
he put his hand over his mouth — se tapó la boca con la mano, se puso la mano en la boca•
he put his head round the door — asomó la cabeza por la puerta•
I put my fist through the window — rompí la ventana con el puñobed 1., 1), flight II, stay I, 1., 1), a) Some put + noun combinations require a more specific Spanish verb. For very set combinations look up the noun.•
he put the shell to his ear — se puso or se acercó la concha al oído•
the syllabus puts a lot of emphasis on languages — el programa (de estudios) hace or pone mucho énfasis en los idiomas•
I wouldn't put any faith in what he says — yo no creería lo que dice, yo no tendría ninguna confianza en lo que dice•
you can put that idea out of your head — ya te puedes quitar esa idea de la cabezablame 1., figure 1., 6), trust 1., 1), tax 1., 1)•
this puts the responsibility on drivers to be aware of the law — esto responsabiliza a los conductores de estar enterados de la ley2) (=cause to be) poner•
to put sb in a good/bad mood — poner a algn de buen/mal humorthis puts me in a very awkward position — esto me pone or deja en una situación muy difícil
his win today puts him in second place overall — la victoria de hoy le pone or coloca en segunda posición en la clasificación general
•
to put sb on a diet — poner a algn a dieta or a régimen3) (=cause to undertake)•
she put him to work immediately — lo puso a trabajar en seguida4) (=express) decirI don't quite know how to put this — la verdad, no sé cómo decir esto
•
as Shakespeare puts it — como dice Shakespeare•
to put it bluntly — para decirlo claramente, hablando en plata *•
I find it hard to put into words — me resulta difícil expresarlo con palabras•
how shall I put it? — ¿cómo lo diría?let me put it this way... — digámoslo de esta manera..., por decirlo de alguna manera...
to put it another way, it'll save you three hours — por decirlo de otra manera, te ahorrará tres horas
5) (=write) poner, escribirwhat do you want me to put? — ¿qué quieres que ponga or escriba?
put your name at the top of the paper — ponga or escriba su nombre en la parte superior del papel
put the title in capital letters — pon or escribe el título en letras mayúsculas
•
I've put you on the waiting list — le he puesto en la lista de esperaput it on my account — (Comm) cárguelo a mi cuenta
•
he put a line through the offending paragraph — tachó el párrafo controvertido•
to put one's signature to sth — firmar algo6) (=invest) invertir•
to put money into a company — invertir dinero en una compañíaI've put a lot of time and effort into this — he invertido un montón de tiempo y esfuerzo en esto, le he dedicado a esto mucho tiempo y esfuerzo
"I'm not getting much out of this course" - "well, you're not putting much into it, are you?" — -no estoy sacando mucho de este curso -tampoco es que te estés esforzando mucho, ¿no?
7) (=contribute)•
to put sth towards sth — contribuir (con) algo hacia algoI'll pay for the bike but you'll have to put something towards it — yo pagaré la bici pero tú tienes que contribuir con algo
I'm going to put the money towards a holiday — voy a poner or guardar el dinero para unas vacaciones
8) (=expound, submit) [+ views] expresar, exponerthis will give people an opportunity to put their views — esto dará a la gente la oportunidad de expresar or exponer sus puntos de vista
he puts the case for a change in the law — plantea or expone argumentos a favor de un cambio en la ley
she puts a convincing case — presenta or da argumentos convincentes
•
the proposal was put before Parliament — la propuesta se presentó ante el parlamento•
to put sth to sb, how will you put it to him? — ¿cómo se lo vas a decir or comunicar?I put it to you that... — les sugiero que...
the chairman put the proposal to the committee — el presidente sometió la propuesta a votación en el comité
9) (=estimate)•
they put the loss at around £50,000 — calcularon or valoraron las pérdidas en unas 50.000 librashis fortune is put at 3 billion — se calcula or valora su fortuna en 3 billones
the number of dead was put at 6,000 — se calculó or estimó el número de muertos en 6.000
•
some put the figure as high as 20,000 — algunos estiman que la cifra llega hasta 20.00010) (=rank)•
he put himself above the law — creía estar por encima de la ley•
I wouldn't put him among the greatest poets — yo no le pondría entre los más grandes poetas•
we should never put money before happiness — no deberíamos nunca anteponer el dinero a la felicidadI put the needs of my children before anything else — para mí las necesidades de mis hijos van por delante de todo lo demás or son más importantes que todo lo demás
11) (=set)•
she put my brother against me — puso a mi hermano en contra mía•
to put a watch to the right time — poner un reloj en hora12) (=throw)•
to put the shot — (Sport) lanzar el peso13) (St Ex) (=offer to sell) [+ stock, security] declararse vendedor de14) (=bet)see put on2.INTRANSITIVE VERB(Naut)•
to put into port — entrar a puertothe ship put into Southampton — el barco entró a or en Southampton
•
to put to sea — hacerse a la mar3.COMPOUNDput option N — (St Ex) opción f de venta a precio fijado
- put away- put back- put by- put down- put in- put off- put on- put onto- put out- put over- put up- put upon* * *[pʊt]
1.
2)a) ( place) poner*; (with care, precision etc) colocar*, poner*; ( inside something) meter, poner*to put something in the oven — poner* or meter algo en el horno
did you put salt in it? — ¿le pusiste or le echaste sal?
I put myself on the list — me apunté or me puse en la lista
not to know where to put oneself o (AmE also) one's face (colloq) — no saber* dónde ponerse or meterse
to put something behind one — olvidar or superar algo
b) (install, fit) poner*3)a) ( thrust)she put her head around the door/out of the window — asomó la cabeza por la puerta/por la ventana
b) (send, propel)c) ( Sport)to put the shot — lanzar* el peso
4)a) ( rank) poner*she puts herself first — se pone ella primero or en primer lugar
to put something above/before something: I put honesty above all other virtues para mí la honestidad está por encima de todas las demás virtudes or por encima de todo; he puts his art before everything else — antepone su arte a todo
b) (in competition, league)this victory puts them in o into the lead — con esta victoria pasan a ocupar la delantera
c) ( estimate)to put something at something: I'd put the figure at closer to $40,000 — yo diría que la cifra es más cercana a los 40.000 dólares
5) ( cause to be) poner*to put something to good use — \<\<time/ability/object\>\> hacer* buen uso de algo
6) (make undergo, cause to do)to put somebody to something: I don't want to put you to any trouble no quiero causarle ninguna molestia; I put her to work — la puse a trabajar; death, shame I 1), test I 1) b) etc
7)a) (attribute, assign)to put something on something: I couldn't put a price on it no sabría decir cuánto vale; I put a high value on our friendship — valoro mucho nuestra amistad
b) ( impose)to put something on something/somebody: they put a special duty on these goods gravaron estos artículos con un impuesto especial; to put the blame on somebody echarle la culpa a algn, culpar a algn; it put a great strain on their relationship — eso sometió su relación a una gran tensión
8)a) (instill, infect)to put something in(to) something: who put that idea into your head? — ¿quién te metió esa idea en la cabeza?
b) ( cause to have)to put something in(to) something: the fresh air put some color into his cheeks — el aire fresco les dio un poco de color a sus mejillas
9)a) ( invest)to put something into something — \<\<money\>\> invertir* algo en algo
b) (bet, stake)to put something on something — \<\<money\>\> apostar* or jugarse* algo a algo
c) ( contribute)to put something toward something — contribuir* con algo a algo, poner* algo para algo
10) (fix, repose)to put something in something/somebody: I put my trust in you puse or (liter) deposité mi confianza en ti; I don't put much faith in conventional medicine — no le tengo mucha fe a la medicina convencional
11) ( present) \<\<views/case\>\> exponer*, presentar; \<\<proposal\>\> presentarto put something to somebody: to put a question to somebody hacerle* una pregunta a algn; the employers' offer will be put to a mass meeting la oferta de la patronal será sometida a votación en una asamblea; I put it to you that... — (frml) mi opinión es que...
12) (write, indicate, mark) poner*what shall I put? — ¿qué pongo?
13) ( express) decir*(let me) put it this way: I wouldn't invite him again — te digo lo siguiente: no lo volvería a invitar
to put something well/badly — expresar algo bien/mal
2.
to put to sea — hacerse* a la mar, zarpar
Phrasal Verbs:- put away- put back- put by- put down- put in- put off- put on- put out- put over- put past- put up -
5 screen
1. сущ.1) экрана) тех. (дисплей компьютера, электронных часов и т. д.)б) СМИ (поверхность, на которую могут быть спроектированы реклама или фильм)See:2) общ. ширма, щит, экран; доска; (экранирующая) сетка3) общ. завеса, прикрытие, заслонI want to plant some kind of bushes between our house and the neighbours house to make a screen from them. — Я хочу посадить какие-нибудь кусты между моим и соседским домом, чтобы загородиться от них.
4) общ. грохот, решето, сито (напр., для просеивания зерна)5) полигр. растр (сетчатое устройство, используемое в полутоновой и четырехкрасочной печати для создания изображения путем его фотографирования, в результате чего образуются точки, позволяющие легче воспроизвести изображение)See:screening 6)2. гл.1)а) общ. экранировать; ставить ширму [экран\]; отгораживатьб) общ. защищать, прикрывать, укрывать ( в прямом и переносном смысле)If you have a PA, then he or she can screen you from visitors or phone calls. — Если у вас есть личный секретарь, он может укрыть вас от посетителей или телефонных звонков.
to screen a child from the harmful effects of television — оградить ребенка от пагубного влияния телевидения
It is hopeless trying to screen your child from the harmful effects of television. — Попытки оградить ребенка от пагубного влияния телевидения безнадежны.
2)а) общ. сортировать; (тщательно) отбирать, отбраковыватьthe final stage is to screen ideas to select one idea — последний этап — отбраковывание идей и выбор одной из них
See:б) общ. проверять (напр., животных на наличие болезни)3)The company will screen the advertisement in various key source markets including the United States, UK, Australia. — Компания будет демонстрировать рекламу на различных ключевых рынках, включая США, Великобританию, Австралию.
б) СМИ, рекл. просматривать ( рекламный ролик или фильм до его демонстрации широкой аудитории)4) общ. грохотить, просеивать (пропускать что-л., напр. зерно или уголь, через сито с целью сортировки по размеру)The machine at the centre was used to screen the grain to remove any contamination. — Машина в центре использовалась для просеивания зерна с целью удаления примесей.
* * *
1) экран, дисплей; 2) искать, отбирать по определенным критериям; 3) (to) проверять; "просвечивать". -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 clever
['klevə(r)]1) (intelligent) [ person] intelligenteto be clever at sth., at doing — essere bravo in qcs., a fare
2) (ingenious) [solution, person] astuto, ingegnosohow clever of you to do... — sei stato veramente bravo a fare
3) (shrewd) astuto, furbo4) (skilful) [player, workman] abile, destro5) (persuasive) [argument, advertisement] persuasivo; [lawyer, salesperson] abile, persuasivo6) (cunning)to be too clever for sb. — essere troppo furbo per qcn.
* * *['klevə]1) (quick to learn and understand: a clever child.) intelligente2) (skilful: a clever carpenter.) abile3) ((of things) showing cleverness: a clever idea.) ingegnoso•- cleverly- cleverness* * *['klevə(r)]1) (intelligent) [ person] intelligenteto be clever at sth., at doing — essere bravo in qcs., a fare
2) (ingenious) [solution, person] astuto, ingegnosohow clever of you to do... — sei stato veramente bravo a fare
3) (shrewd) astuto, furbo4) (skilful) [player, workman] abile, destro5) (persuasive) [argument, advertisement] persuasivo; [lawyer, salesperson] abile, persuasivo6) (cunning)to be too clever for sb. — essere troppo furbo per qcn.
-
8 ♦ run
♦ run (1) /rʌn/n.1 corsa: She had a shower after her run, ha fatto una doccia dopo la corsa; to go for a run, andare a correre; I try to go for a run three times a week, cerco di andare a correre tre volte la settimana; at a run, di corsa; to break into a run, mettersi a correre; The soldiers went past at a run, i soldati sono passati di corsa; to take the dog for a run, portare il cane a correre; far fare una corsa al cane2 ( sport: atletica) corsa; corsa a piedi: a five kilometre run, una corsa di cinque kilometri; a cross-country run, una corsa campestre; the mile run, la corsa del miglio3 ( di mezzo di trasporto) linea ( di servizio); viaggio; rotta: The ferry was on the Calais-Dover run, il traghetto faceva servizio tra Calais e Dover; There will be more planes on the Milan-London run, ci saranno più aerei sulla rotta Milano-Londra4 viaggio, giro (in macchina): Let's go for a run in the car, andiamo a fare un giro in macchina; Who's doing the school run tomorrow?, chi porta i bambini a scuola domani?5 periodo; serie; ( poesia) ritmo: a run of good luck, un periodo di fortuna; una serie fortunata; unbeaten run, serie utile ( senza avere subito sconfitte); Chelsea's successful run ended on Saturday with a defeat at home, la serie ininterrotta di vittorie del Chelsea si è conclusa sabato con una sconfitta in casa; the run of the metre, il ritmo del verso6 (teatr., cinem.) tenitura; periodo di programmazione; permanenza in cartellone: The play had a long run in the West End, la commedia è rimasta a lungo in cartellone nella West End (a Londra); The show's run has been extended by three months, la programmazione dello spettacolo è stata prolungata di tre mesi7 (ind.) produzione; quantità prodotta8 (polit., ecc.) corsa (fig.); tentativo di ottenere (qc.): to make a run for the Presidency, essere in corsa per la presidenza; Her withdrawal has given her opponent a clear run, il suo ritiro ha lasciato campo libero al suo avversario; to have a practice run, fare una serie di prove9 (fin.) corsa (fig.); assalto (fig.): a run on the dollar, una corsa all'acquisto di dollari; un assalto al dollaro; a run on the bank, una corsa agli sportelli; un assalto alla banca ( da parte dei clienti)10 ( sci) pista; ( anche) discesa, manche: first run, prima manche; DIALOGO → - Skiiing- The lower runs were a bit slushy, la neve sulle piste più basse era sciolta; ski run, pista di sci11 ( baseball) «run» (punto ottenuto raggiungendo la «casa base») ( cricket) «run» ( punto ottenuto correndo tra due basi): ( baseball) to make a home run, fare un fuoricampo ( punto ottenuto quando il battitore manda la palla fuori dalla recinzione); ( cricket) to score a «run», mettere a segno un «run»12 zona recintata; recinto: cattle run, zona recintata per il bestiame; chicken run, recinto per polli; sheep run, recinto per le pecore13 lunghezza; tratto: a five-hundred-foot run of pipe, un tratto di tubatura di cinquecento piedi ( circa 150 metri); cinquecento piedi di tubatura14 – the run, la media: He is different from the ordinary run of mankind, è un uomo che si distingue dalla media della gente15 [u] libero accesso (o uso): The dogs have the run of the house, i cani hanno libero accesso alla casa; to give sb. the run of one's house, mettere la propria casa a disposizione di q.; The tenants have the run of the estate, gli inquilini hanno libero uso della proprietà17 ( di vernice) goccia (colata): Remove any runs before the paint dries, rimuovere le gocce (colate) prima che la vernice sia asciutta18 ( a carte) sequenza di carte dello stesso seme ( di solito, più di cinque; cfr. straight, B, def. 4)20 (zool.) branco ( di pesci che risalgono un fiume); risalita ( dei pesci): a run of salmon, un branco di salmoni21 canaletto in cui scorre l'acqua; ruscelletto; abbeveratoio; vasca22 (mus.) volata23 (aeron.) corsa a terra; rullaggio25 (aeron. mil.) missione; passaggio ( sull'obiettivo); ( anche) (= run-in, run-up) rotta d'approccio, volo d'avvicinamento al bersaglio ( di bombardiere)34 (equit.) trotto veloce; galoppo● (fam.) run-around, atteggiamento dilatorio (o evasivo): to get the run-around, essere tenuto sulla corda, essere menato per il naso; to give sb. the run-around, menare q. per il naso; tenere sulla corda q. □ run-down ► run-down e rundown □ (comput.) run time, tempo di esecuzione ( di un programma): run time error, errore in fase di esecuzione □ ( sport) against the run of play, inaspettatamente; nonostante il predominio degli avversari: Arsenal scored against the run of play, l'Arsenal ha segnato nonostante la partita fosse in mano agli avversari □ (comput.) at run time, in fase di esecuzione; all'esecuzione □ (fam.) fun run, corsa podistica a scopo di beneficenza □ to go on the run, darsi alla fuga (o alla latitanza, alla macchia) □ (fig.) to have had a (good) run for one's money, avere avuto delle belle soddisfazioni: I've had a good run for my money, but now it's time for the younger generation to take over, ho avuto le mie belle soddisfazioni, ma è ora di lasciare il posto ai giovani □ in the long run, a lungo andare; (econ.) a lungo termine; nel lungo periodo □ in the short run, a breve scadenza; (econ.) a breve termine; nel breve periodo □ to make a run for it, tentare la fuga □ on the run, in fuga; in movimento; in corsa: The robbers are still on the run, i rapinatori sono ancora in fuga (o latitanti); They had the enemy on the run, hanno messo il nemico in fuga; I have been on the run all day, sono stato in movimento (o ho corso) tutto il giorno; He made the pass on the run, ha passato la palla in volata □ to take a run at st., fare una corsa verso qc.; She took a run at the fence and jumped straight over, è corsa verso la recinzione e l'ha superata con un salto.run (2) /rʌn/A p. p. di to runB a.(nelle seguenti loc.)● run-of-the mill, comune; dozzinale □ ( di un inserto pubblicitario) run of paper, collocato sulla pagina ( di un giornale) a discrezione della direzione □ run on, (tipogr.) stampato di seguito; ( poesia: di un verso) la cui ultima parola si lega strettamente al verso successivo; che ha l'enjambement.♦ (to) run /rʌn/A v. i.1 correre; fare una corsa: Walk, don't run!, cammina, non correre!; A man came running along the street, un uomo è venuto di corsa per la strada; They ran across the road, hanno attraversato la strada di corsa; Let's run down to the beach, facciamo una corsa alla spiaggia!; It was starting to rain so we ran back inside, stava cominciando a piovere, quindi siamo rientrati di corsa; The boy ran into the house, il ragazzo è corso dentro casa; They ran to my aid, sono corsi in mio aiuto; We ran to see what was happening, siamo corsi a vedere cosa stava succedendo; Sarah ran into the room, Sarah è corsa nella stanza; She ran to meet him, gli è corsa incontro; The children are running about in the park, i bambini scorrazzano nel parco; The guard dog ran at me, il cane da guardia mi è corso contro; to run downstairs [upstairs], scendere [salire] le scale di corsa; to run counter to st., andare contro qc.; to run for the bus, correre per prendere l'autobus; to run for cover (o shelter) correre al riparo; (fam.) Run and get your bag, fila a prendere la borsa; (fam.) Run to the newsstand and get me a paper, will you?, per favore, fa' un salto all'edicola e prendimi un giornale; (fam.) to run all out (o flat out) correre a tutto spiano; to run at full speed, correre a tutta velocità (fam.: a tutta birra)2 ( sport) correre; partecipare a una corsa: I used to run when I was at school, da studente correvo nella squadra di atletica; He's running in the half marathon, corre nella mezza maratona; I run every day except Sunday, corro tutti i giorni tranne la domenica3 ( di strada, muro: di solito to run along, through, ecc.) correre; andare ( in un certo senso): The road runs along a ridge, la strada corre lungo un crinale; A path ran through the forest, un sentiero attraversava la foresta; A high wall runs along the edge of the estate, un alto muro costeggia i confini della proprietà4 ( di macchina, ecc.) funzionare, andare; ( di motore) essere in moto (o acceso): Does the heating run on oil or gas?, il riscaldamento va a gasolio o a gas?; Our new car runs on LPG, la nostra nuova macchina va a GPL; The engine isn't running properly, il motore non funziona bene; Don't leave the engine running, non lasciare il motore acceso; (comput.) The program will run on PC or Mac, il programma funziona sia su PC che su Mac5 ( di veicoli) (andare a) finire: I left the handbrake off and the car ran down the slope, non ho messo il freno a mano e l'auto è finita giù per la discesa; The truck ran onto the pavement, il camion è andato a finire sul marciapiedi6 ( di treni, di navi) viaggiare; andare: Trains to the airport run every hour, i treni per l'aeroporto partono (o passano) ogni ora; The ferry runs between the two ports, il traghetto fa la spola tra i due porti; The ship ran into port, la nave è entrata in porto; to run late [on time], viaggiare con un ritardo [in orario]; The train was running ten minutes late, il treno viaggiava con dieci minuti di ritardo; to run on rails, andare su rotaie7 scorrere: In northern Italy most streams run into the Po River, nell'Italia settentrionale la maggior parte dei corsi d'acqua defluisce nel Po; Tears were running down her cheeks, le scorrevano lacrime sul viso; Wait till the water runs hot, aspetta che scorra l'acqua calda; Don't leave the tap running!, non lasciare aperto il rubinetto!; ( dell'acqua corrente) to run cold, venire fredda ( a forza di scorrere); They were running with sweat, erano in un bagno di sudore8 (fig.) trascorrere; passare: Those summer days ran swiftly, quei giorni d'estate trascorrevano in fretta9 (lett.) spirare: A gentle breeze ran through the tall trees, una lieve brezza spirava fra gli alberi alti10 ( di pensiero, ecc.) ricorrere; ritornare: The tune was running in my head all day, quel motivo mi è frullato in testa tutto il giorno; The idea kept running through my mind, quell'idea mi ricorreva (o mi si presentava) sempre alla mente; Lara's theme had been running through my head all day long, era tutto il giorno che mi frullava nella testa il motivo di Lara11 ( di mormorio, diceria: di solito to run down, among, ecc.) diffondersi; circolare: A murmur ran among the crowd, un mormorio si è diffuso tra la folla; Rumours ran through the village, correvano (o circolavano) delle voci per il paese12 ( di sensazione: di solito to run down, through, ecc.) –: A thrill ran through her at the sound of his voice, un brivido di eccitazione l'ha percorsa quando ha sentito la sua voce; A shiver ran down his back, un brivido di freddo gli è corso lungo la schiena13 decorrere; essere pagabile da ( una certa data): ( banca, ecc.) Interest runs from January 1st, gli interessi decorrono dal 1В° di gennaio14 ( di prezzo, inflazione, ecc.) aver raggiunto; essere: Inflation is running at 4%, l'inflazione ha raggiunto il 4%; The price of oil is running between $80 and $90 a barrel, il prezzo del petrolio è attualmente compreso tra gli 80 e i 90 dollari al barile; The debt was running at an enormous figure, il debito ammontava a una cifra enorme15 durare; (leg.) essere valido (o in vigore): The lease had ten years to run, il contratto di affitto aveva una durata di dieci anni; It's a long film: it runs for three hours, è un film lungo: dura tre ore; DIALOGO → - Considering an evening course- The lessons run till Christmas, le lezioni si tengono fino a Natale; The contract runs until 2015, il contratto è valido fino al 201516 (polit., ecc.) concorrere; candidarsi: He is going to run for Parliament, intende candidarsi per la Camera dei Comuni; Do you think she'll run?, pensi che si candiderà?; He ran against his old allies, si è candidato contro i suoi ex alleati17 ( sport) arrivare ( primo, secondo, ecc.): He ran second, è arrivato secondo ( nella corsa); My horse ran last, il mio cavallo è arrivato ultimo18 fondersi; sciogliersi: It was so hot that butter started to run, era così caldo che il burro cominciava a sciogliersi19 ( di colore, vernice) stingere; colare: The colours ran in the wash and everything came out pink, i colori hanno stinto nel lavaggio e tutto è diventato rosa; My mascara is running, il mio mascara sta colando; The ink ran all over the page, l'inchiostro si è sparso su tutta la pagina22 (teatr., cinem.) essere in programmazione; tenere il cartellone: Agatha Christie's «Mousetrap» has been running for many years in London, la «Trappola per topi» di Agatha Christie tiene il cartellone da molti anni a Londra23 ( radio, TV) essere trasmesso; andare in onda: The series runs for six weeks from next Sunday, la serie va in onda per sei settimane a partire da domenica24 (fig.) andare; svolgersi: After a period of strikes, everything is running smoothly at the factory, dopo un periodo di scioperi, tutto sta andando bene in fabbrica25 ( di una malattia, di una caratteristica, ecc.) essere ereditaria ( in una famiglia, ecc.): Madness runs in his family, c'è un ramo di pazzia nella sua famiglia26 ( di scritta, testo) dire; fare: The song runs like this, la canzone fa così; The message ran: «meet me outside in half an hour», il messaggio diceva: «vediamoci fuori tra mezzora»B v. t.1 dirigere; gestire ( anche comm.): to run a business, dirigere un'azienda; to run the country, governare il paese; to run a shop, gestire un negozio; His mother-in-law runs the household, è sua suocera che dirige la casa; Who is running the contest?, chi organizza la gara?; to run a drugs racket, controllare un racket di droga2 ( sport) fare ( una corsa): to run the mile in five minutes, correre il miglio in cinque minuti; to run a race, fare una corsa ( a piedi)3 mettere in funzione ( una macchina, ecc.): Did you run the dishwasher?, hai messo in funzione (fam.: attaccato) la lavastoviglie?4 ( di solito to run through, along, down, ecc.) passare ( una mano, un dito, ecc.): She ran her fingers through her hair, si è passata le dita nei capelli; She ran a finger along the shelf, ha passato un dito sullo scaffale; to run one's fingers over the keyboard, far scorrere le dita sulla tastiera ( di un pianoforte); to run one's forefinger down a column of figures, controllare una colonna di cifre scorrendole con l'indice5 far scorrere: to run water into the bath tub, far scorrere l'acqua nella vasca da bagno; to run the water until it's hot, far scorrere l'acqua finché non viene calda; Run the tap for a few minutes, fai scorrere l'acqua dal rubinetto per qualche minuto; to run (sb. ) a bath, fare scorrere l'acqua per il bagno (a q.)6 (trasp.) fare andare, effettuare corse di ( autobus, treni, ecc.): to run a special train, mettere un treno straordinario; to run extra trains, far viaggiare treni straordinari; effettuare corse straordinarie ( di metropolitana)7 accompagnare in macchina; dare un passaggio a: to run sb. home [into town], accompagnare q. a casa [in centro] in macchina; I'll run you to the station, ti do un passaggio fino alla stazione8 pubblicare: to run a story [an advertisement], pubblicare una storia [un annuncio pubblicitario]; All the main newspapers ran the story, tutti i principali quotidiani hanno riportato la vicenda9 candidare; presentare come candidato: The party is running over 100 candidates at the next elections, il partito presenta più di 100 candidati alle prossime elezioni11 ( di solito to run through, under, behind, ecc.) far passare; infilare: They ran the cables through the wall, hanno fatto passare i cavi attraverso il muro; to run a thorn into one's finger, conficcarsi una spina nel dito; to run one's sword into sb., trafiggere q. con la spada12 far correre; ( sport) iscrivere a una corsa: to run a horse, far correre un cavallo; to run a horse in the Derby, iscrivere un cavallo al Derby15 contrabbandare: to run arms [liquor], contrabbandare armi [liquori]● (fig.) to come running, essere a disposizione; correre: She comes running every time he calls, corre ogni volta che la chiama □ (naut.) to run before the storm, fuggire la tempesta □ (naut.) to run before the wind, navigare col vento in poppa □ (mil.) to run a blockade, forzare un blocco □ to run a boat down to the water, calare in acqua una barca □ to run a car, mantenere un'automobile: I can't afford to run a car, non posso permettermi (di mantenere) una macchina □ to run cattle, mandare bestiame al pascolo □ to run sb. close, ( sport) incalzare q. alle spalle, tallonare q.; ( sport) piazzarsi alle spalle di q.; (fig.) non essere da meno di q. □ ( anche fig.) to run dry, esaurirsi; prosciugarsi □ to run errands (o messages), fare commissioni; fare ambasciate; fare il fattorino □ to run one's eyes over st., dare un'occhiata (o una scorsa) a qc. □ to run for it, scappare correndo a più non posso □ (fam.) to run it fine, farcela a stento; cavarsela per un pelo (o per un soffio) □ (naut.) to run foul (o afoul) ( with), entrare in collisione (con) □ to be running high –: Tensions were running high, c'era parecchia tensione □ to be running late [early, on time, behind], essere in ritardo [in anticipo, in orario, indietro]: I'm running late, so I'll see you at the restaurant, sono in ritardo, quindi ci vediamo al ristorante; The project was starting to run seriously behind, il progetto cominciava a prendere parecchio ritardo □ to run for one's life, correre per salvarsi la vita □ to run sb. 's life, dirigere la vita di q.: Don't try and run my life!, non cercare di dirigere la mia vita! □ (fin.: di un'azienda) to run at a loss, essere in passivo □ to be running low, diventare scarso: Our food supplies are running low, le nostre provviste di viveri sono diventate scarse □ to be running low on, rimanere con poco: My computer is running low on disk space, al mio computer rimane poco spazio sull'hard disk □ (fig.) to run a mile, scappare a gambe levate: She'd run a mile if he asked her to marry him, se le chiedesse di sposarla, scapperebbe a gambe levate □ ( sport: della palla, di un giocatore) to run out of bounds, uscire dal campo di gioco □ to run out of control, sfuggire di mano; ( di una persona, una situazione, ecc.) diventare ingovernabile □ ( sport: della palla) to run out of play, andare fuori campo □ to run sb. out of town, cacciare q. dalla città □ (fam.) to run sb. ragged, fare a pezzi q., stracciare q. (gli avversari, i nemici) □ to run the rapids, scendere le rapide ( in barca) □ (fam.) to run a red light, passare col rosso ( a un semaforo) □ to run rife, abbondare; ( di una malattia) essere diffusa; ( di una notizia) circolare; ( di una diceria) correre □ to run rings around sb., superare di gran lunga q. □ to run a risk, correre un rischio: He runs the risk of losing his home, corre il rischio di perdere la casa □ to run riot = to run wild ► sotto □ (naut.: del capitano) to run a ship to Boston, portare una nave a Boston □ to run short, finire, venire a mancare: Petrol is running short, sta finendo la benzina □ to run short of, rimanere a corto di: I ran short of money, sono rimasto a corto di soldi □ (fam.) to run the show, comandare; tenere le fila; ( sport) arbitrare in modo plateale □ ( sci) to run slalom gates, fare (o superare) le porte dello slalom □ to run a tab at the bar, pagare tutte le consumazioni alla fine □ (fam.) to run a temperature, avere la febbre □ to run tests [a check], fare degli esami [un controllo]: The doctors are running some tests on him, i medici gli stanno facendo degli esami □ to be up and running, funzionare bene: The new computer system is up and running, il nuovo sistema informatico funziona bene □ to run wild, ( di piante) inselvatichire, inselvatichirsi; (fig.: di persone, dell'immaginazione) scatenarsi □ ( sport) to run with the ball, ( baseball, rugby, ecc.) correre con la palla in mano; ( calcio) correre con la palla al piede □ to try to run before one can walk, mettere il carro davanti ai buoi □ His blood ran cold, gli si è gelato il sangue nelle vene □ This story will run and run, questa storia andrà avanti all'infinito □ Things must run their course, le cose devono seguire il loro corso □ (antiq.) His life has only a few hours to run, gli restano poche ore di vita. -
9 stand
I [stænd]1) (piece of furniture) (for coats, hats) appendiabiti m., attaccapanni m.; (for plant) portavasi m.; (for sheet music) leggio m.2) (stall) (on market) bancarella f.; (kiosk) chiosco m.; (at exhibition, trade fair) stand m., padiglione m.3) sport (in stadium) tribuna f., stand m.4) dir. (witness box) banco m. dei testimoni5) (stance)to take o make a stand on sth. — prendere posizione su qcs
6) (resistance)7) (standstill)II 1. [stænd]2) (bear)I can't stand liars — non posso soffrire o non sopporto i bugiardi
he can't stand to do o doing non sopporta di fare; she won't stand any nonsense non ammetterà sciocchezze; it won't stand close scrutiny — non reggerà a un esame attento
3) colloq. (pay for)to stand sb. sth. — pagare qcs. a qcn
4) dir.5) (be liable)2.to stand to lose sth. — rischiare di perdere qcs.
2) (be upright) [ person] stare in piedi; [ object] essere in piedi, essere drittodon't just stand there, do something! — non stare lì impalato, fai qualcosa!
3) (be positioned) [building etc.] essere situato, trovarsi; (clearly delineated) stagliarsi4) (step)to stand on — calpestare [ insect]; pestare [ foot]
5) (be)to stand empty — [ house] restare vuoto
I want to know where I stand — fig. vorrei sapere come sono messe le cose per me
nothing stands between me and getting the job — non c'è niente che mi impedisca di ottenere il posto
to stand in sb.'s way — bloccare il passaggio a qcn.; fig. ostacolare qcn
6) (remain valid) [ offer] rimanere valida; [agreement, statement] valere9) (be a candidate) candidarsi ( for a)10) (not move) [ water] stagnare; [ mixture] riposare•- stand by- stand in- stand to- stand up••to leave sb. standing — [ athlete] infliggere un notevole distacco a; [student, company] superare
* * *[stænd] 1. past tense, past participle - stood; verb1) (to be in an upright position, not sitting or lying: His leg was so painful that he could hardly stand; After the storm, few trees were left standing.) (stare in piedi)2) ((often with up) to rise to the feet: He pushed back his chair and stood up; Some people like to stand (up) when the National Anthem is played.) (stare in piedi), (alzarsi in piedi)3) (to remain motionless: The train stood for an hour outside Newcastle.) restare4) (to remain unchanged: This law still stands.) (essere valido)5) (to be in or have a particular place: There is now a factory where our house once stood.) trovarsi6) (to be in a particular state, condition or situation: As matters stand, we can do nothing to help; How do you stand financially?) trovarsi, essere, stare7) (to accept or offer oneself for a particular position etc: He is standing as Parliamentary candidate for our district.) candidarsi8) (to put in a particular position, especially upright: He picked up the fallen chair and stood it beside the table.) mettere9) (to undergo or endure: He will stand (his) trial for murder; I can't stand her rudeness any longer.) sopportare10) (to pay for (a meal etc) for (a person): Let me stand you a drink!) offrire2. noun1) (a position or place in which to stand ready to fight etc, or an act of fighting etc: The guard took up his stand at the gate; I shall make a stand for what I believe is right.) posto, posizione2) (an object, especially a piece of furniture, for holding or supporting something: a coat-stand; The sculpture had been removed from its stand for cleaning.) stand, supporto3) (a stall where goods are displayed for sale or advertisement.) bancarella4) (a large structure beside a football pitch, race course etc with rows of seats for spectators: The stand was crowded.) tribuna5) ((American) a witness box in a law court.) (banco dei testimoni)•- standing 3. noun1) (time of lasting: an agreement of long standing.) durata2) (rank or reputation: a diplomat of high standing.) posizione, condizione•- stand-by4. adjective((of an airline passenger or ticket) costing or paying less than the usual fare, as the passenger does not book a seat for a particular flight, but waits for the first available seat.) (in lista di attesa)5. adverb(travelling in this way: It costs a lot less to travel stand-by.) (in lista di attesa)- stand-in- standing-room
- make someone's hair stand on end
- stand aside
- stand back
- stand by
- stand down
- stand fast/firm
- stand for
- stand in
- stand on one's own two feet
- stand on one's own feet
- stand out
- stand over
- stand up for
- stand up to* * *stand /stænd/A n.1 arresto; fermata; pausa; sosta: Our work was brought to a stand, il nostro lavoro ha subito una battuta d'arresto3 posto; posizione ( anche fig.); presa di posizione: He took his stand at the rear, prese posto in coda (s'accodò); to make a stand for justice, prendere posizione per una causa giusta; schierarsi dalla parte della giustizia; to take a stand, prendere posizione (o partito); puntare i piedi; What's your stand on the issue?, qual è la tua posizione in merito alla faccenda?5 palco; impalcatura; tavolato; stand; podio; ( sport, ecc.; spesso al pl.) tribuna ( d'ippodromo, stadio, ecc.): DIALOGO → - Discussing football- My seat's down the front of the west stand just to the right of the halfway line, il mio posto è nelle prime file in basso della tribuna ovest, appena a destra della linea di metà campo; pubblico delle tribune: (mil.) a reviewing stand, una tribuna per passare in rivista truppe, ecc.7 (mecc.) cavalletto; sostegno; supporto8 (market.) chiosco; edicola; bancarella: a fruit stand, una bancarella di fruttivendolo; a news-stand, una edicola di giornalaio; display stand, banco di mostra; espositore9 mobile (o oggetto) fatto per posarvi (o mettervi dentro) qc. ( per lo più in parole composte); supporto; sostegno; piedistallo; (mus.) leggio10 (ecol.) stazione11 (naut.) livello medio di marea; ( anche) stanca: high water stand, stanca d'alta marea; low water stand, stanca di bassa marea12 (leg., USA) banco dei testimoni: to take the stand, presentarsi al banco dei testimoni; testimoniare14 (agric.) distesa; coltivazione; area coltivata: a good stand of wheat, una bella distesa di grano15 (teatr.) esecuzione; rappresentazione; recita; spettacolo: one-night stand, rappresentazione unica, serata unica; (fig. fam.) avventura sessuale di una sola notte18 (volg.) erezioneB a. attr.(comm.) di stand; standistico: stand space, superficie standistica● (comm.) stand attendant, standista ( impiegato) □ stand camera, macchina fotografica su cavalletto □ (mil.) stand of colours, bandiere del reggimento □ stand rest, sgabello per pittori □ to take one's stand, alzarsi in piedi □ three-legged stand, treppiede.♦ (to) stand /stænd/(pass. e p. p. stood)A v. i.1 stare in piedi; star ritto; reggersi (o tenersi) in piedi: I had to stand during the whole trip, dovetti stare in piedi per tutto il viaggio; DIALOGO → - Accident and Emergency- Can you stand?, riesci a stare in piedi?2 ( di solito to stand up) alzarsi; rizzarsi; alzarsi in piedi: Everyone stood (up) when the headmaster came in, tutti si sono alzati quando è entrato il preside; Stand up, please, alzatevi, prego!; per favore, in piedi!3 stare; essere; farsi; trovarsi; essere messo (fam.): The benches stood by the wall, le panche stavano presso il (o erano addossate al) muro; How do we stand as regards money?, come stiamo a quattrini?; That player stands five feet four, quel giocatore è (alto) cinque piedi e quattro pollici; John stands first on the list, John è il primo in elenco; Don't stand there fiddling, non star lì a gingillarti!4 durare; resistere; rimanere in piedi (fig.); essere (ancora) valido: The castle has been standing for six centuries, il castello resiste (o è in piedi) da sei secoli; His record stood for twenty years, il suo record ha resistito per vent'anni; My offer still stands, la mia offerta è ancora valida5 avere buone probabilità (di): We stand to lose a lot of money on the deal, rischiamo di perdere molti soldi in questo affare7 ( di liquido) ristagnare; posare, stare in infusione; depositarsi: Let it stand for five minutes, lascialo posare per cinque minuti8 (polit.) candidarsi; entrare in lizza (fig.): to stand as an independent, candidarsi come indipendente9 (spec. USA) fermarsi; sostare: A taxi was standing at the rank, c'era un taxi fermo al posteggio; Don't stand on the tracks, vietato sostare sui binariB v. t.1 mettere ( in piedi, ritto); collocare; appoggiare: I stood the bicycle against the wall, appoggiai la bici contro il muro2 sopportare; soffrire; resistere a; tollerare: I cannot stand the pain, non riesco a sopportare il dolore; I cannot stand that man ( o the sight of that man), non posso soffrire quell'uomo; I won't stand any rude behaviour in class!, non tollero comportamenti scorretti in classe!; My nerves could not stand the strain, i miei nervi non hanno resistito alla tensione3 sostenere; subire (mil.) to stand a siege, sostenere un assedio; to stand trial, subire un processo4 (fam.) sostenere la spesa di ( un pranzo, ecc.); offrire; to stand a round, pagare da bere a tutti6 avere (buone) probabilità di: You stand a good chance of winning, hai buone probabilità di vincere● to stand alone, essere solo, essere senza amici; essere unico, essere senza pari □ to stand aloof (o to stand apart), tenersi da parte, stare in disparte, non immischiarsi □ (mil.) to stand and fight, attestarsi e accettare il combattimento □ (leg.) to stand convicted of an offence, essere riconosciuto colpevole di un reato □ to stand corrected, accettare una correzione; riconoscere il proprio errore □ (mil.) to stand fire, sostenere il fuoco nemico senza indietreggiare; resistere sotto il fuoco □ to stand firm, tener duro; non cedere; non cambiare idea □ to stand godfather to sb., fare da padrino a q. □ to stand good, essere vero; valere; esser valido: The same remark stands good, la stessa osservazione vale in questo caso □ ( anche fig.) to stand one's ground, stare saldo, tener duro; non cedere terreno; tenere il campo (o la posizione); difendersi bene; fare resistenza: The bear turned round and stood its ground, l'orso si voltò e fece resistenza □ (mil.) to stand guard, fare la guardia □ to stand sb. in good stead, essere assai utile a q.; rendere un buon servizio a q. □ to stand in need of help, aver bisogno d'aiuto □ to stand in the way, stare tra i piedi (fig.); essere d'ingombro, d'impaccio □ to stand opposed to, essere contrario a; combattere; osteggiare □ ( sport) to stand the pace, tenere l'andatura ( del gruppo, ecc.); reggere il ritmo □ to stand pat, ( poker) essere servito; darsi servito; (fig.) restare fermo alla propria idea; non cambiare ( piano, parere, ecc.), tener duro □ to stand still, non muoversi, stare fermo; non reagire; (fig.) rimanere fermo, fermarsi: Stand still!, (sta) fermo! □ (leg.) to stand surety for sb., farsi garante per q.; pagare la cauzione per q. □ to stand treat, offrire (o pagare) da bere (o da mangiare, ecc.) □ (mil.) to stand watch, essere di sentinella □ to stand to win [to lose] st., avere buone probabilità di vincere [correre serio rischio di perdere] qc. □ (arc.) Stand and deliver, o la borsa o la vita! □ Stand clear!, largo!; indietro! □ not to stand a chance, non avere la ben che minima possibilità □ to know where one stands, conoscere la propria situazione; sapere che cosa aspettarsi □ to know where one stands with sb., sapere che cosa aspettarsi da q.; sapere come la pensa q.* * *I [stænd]1) (piece of furniture) (for coats, hats) appendiabiti m., attaccapanni m.; (for plant) portavasi m.; (for sheet music) leggio m.2) (stall) (on market) bancarella f.; (kiosk) chiosco m.; (at exhibition, trade fair) stand m., padiglione m.3) sport (in stadium) tribuna f., stand m.4) dir. (witness box) banco m. dei testimoni5) (stance)to take o make a stand on sth. — prendere posizione su qcs
6) (resistance)7) (standstill)II 1. [stænd]2) (bear)I can't stand liars — non posso soffrire o non sopporto i bugiardi
he can't stand to do o doing non sopporta di fare; she won't stand any nonsense non ammetterà sciocchezze; it won't stand close scrutiny — non reggerà a un esame attento
3) colloq. (pay for)to stand sb. sth. — pagare qcs. a qcn
4) dir.5) (be liable)2.to stand to lose sth. — rischiare di perdere qcs.
2) (be upright) [ person] stare in piedi; [ object] essere in piedi, essere drittodon't just stand there, do something! — non stare lì impalato, fai qualcosa!
3) (be positioned) [building etc.] essere situato, trovarsi; (clearly delineated) stagliarsi4) (step)to stand on — calpestare [ insect]; pestare [ foot]
5) (be)to stand empty — [ house] restare vuoto
I want to know where I stand — fig. vorrei sapere come sono messe le cose per me
nothing stands between me and getting the job — non c'è niente che mi impedisca di ottenere il posto
to stand in sb.'s way — bloccare il passaggio a qcn.; fig. ostacolare qcn
6) (remain valid) [ offer] rimanere valida; [agreement, statement] valere9) (be a candidate) candidarsi ( for a)10) (not move) [ water] stagnare; [ mixture] riposare•- stand by- stand in- stand to- stand up••to leave sb. standing — [ athlete] infliggere un notevole distacco a; [student, company] superare
-
10 spread
1 noun(a) (diffusion, growth → of epidemic, fire) propagation f, progression f; (→ of technology, idea) diffusion f, dissémination f; (→ of religion) propagation f;∎ they are trying to prevent the spread of unrest to other cities ils essaient d'empêcher les troubles d'atteindre ou de gagner d'autres villes(b) (range → of ages, interests) gamme f, éventail m;∎ spread in interest rates différentiel m de taux d'intérêt;∎ the commission represented a broad spread of opinion la commission représentait un large éventail d'opinions;∎ maximum May temperatures show a ten-point spread les températures maximales du mois de mai montrent une variation de dix degrés(c) (of wings) envergure f∎ growth occurred over a spread of several years la croissance s'étala sur une période de plusieurs années∎ salmon spread beurre m de saumon;∎ chocolate spread chocolat m à tartiner(h) Press & Typography (two pages) double page f; (two-page advertisement) double page f publicitaire;∎ the event was given a good spread l'événement a été largement couvert par la presse∎ the hotel lays on a decent spread l'hôtel propose des repas tout à fait convenables□ ;∎ cold spread repas m froid□∎ nice spread you've got here! belle propriété que vous avez là!(k) Stock Exchange spread m(a) (arms, fingers, legs) écarté∎ I spread mustard on the ham, I spread the ham with mustard j'ai étalé de la moutarde sur le jambon;∎ he spread butter on a slice of toast or a slice of toast with butter il a tartiné de beurre une tranche de pain grillé;∎ to spread ointment on a burn appliquer ou mettre de la pommade sur une brûlure;∎ to spread the paint evenly étendre ou étaler la peinture en couches égales(b) (open out, unfold → wings, sails) étendre, déployer; (→ arms, legs, fingers) écarter; (→ map, napkin, blanket) étaler; (→ rug) étendre; (→ fan) ouvrir;∎ he spread his handkerchief over his face il étala son mouchoir sur son visage;∎ she lay on her back, her arms spread elle était allongée sur le dos, les bras écartés;∎ a bird with its wings spread un oiseau aux ailes déployées;∎ figurative it's time you spread your wings il est temps que vous voliez de vos propres ailes(c) (disseminate → disease, fire) propager, répandre; (→ news, idea, faith) propager; (→ rumour) répandre, faire courir; (→ lies) colporter; (→ terror, panic) répandre;∎ the disease is spread by rats la maladie est propagée par les rats;∎ the wind will spread the fire to the fields le vent va propager l'incendie jusque dans les champs;∎ trade helped to spread the new technology to Asia le commerce a facilité la diffusion ou la dissémination de cette nouvelle technologie en Asie;∎ the attack is at noon, spread the word! l'attaque est pour midi, faites passer ou passez le mot!;∎ to spread the gospel prêcher ou répandre l'Évangile; figurative répandre la bonne parole∎ he spread his papers on the desk il étala ses papiers sur le bureau;∎ her hair was spread over the pillow ses cheveux s'étalaient sur l'oreiller;∎ we spread the contents of the bag over the floor nous étalâmes le contenu du sac sur le sol;∎ the floor was spread with straw le sol était recouvert de paille;∎ take your shoes off, you're spreading dirt everywhere! enlève tes chaussures, tu salis tout!;∎ the explosion had spread debris over a large area l'explosion avait dispersé des débris sur une grande superficie;∎ their troops are spread too thinly to be effective leurs troupes sont trop dispersées pour être efficaces;∎ figurative to spread oneself too thinly se disperser(e) (space out over a period of time) échelonner, étaler;∎ the tourist season is now spread over six months la saison touristique s'étale maintenant sur six mois;∎ the payments are spread over several months les paiements sont échelonnés ou étalés ou répartis sur plusieurs mois;∎ to spread the losses over five years répartir les pertes sur cinq ans(f) (divide up → tax burden, work load) répartir;∎ a policy designed to spread wealth more evenly une mesure qui vise à distribuer plus équitablement les richesses(a) (stain) s'élargir; (disease, fame, suburb) s'étendre; (fire, desert, flood) gagner du terrain, s'étendre; (rumour, ideas, faith, terror, crime, suspicion) se répandre;∎ panic spread through the crowd la panique a envahi ou gagné la foule;∎ the epidemic is spreading to other regions l'épidémie gagne de nouvelles régions;∎ the cancer had spread through her whole body le cancer s'était généralisé;∎ the suburbs are spreading further everyday les banlieues s'étendent chaque jour un peu plus;∎ the flood waters have spread across or over the whole plain l'inondation a gagné toute la plaine;∎ the species spread throughout Africa l'espèce s'est répandue à travers toute l'Afrique(b) (extend → over a period of time, a range of subjects) s'étendre;∎ their correspondence spreads over twenty years leur correspondance s'étend sur vingt ans(c) (butter, glue) s'étaler;∎ the icing should spread easily le glaçage devrait s'étaler facilement(d) Stock Exchange spéculer sur les différentiels de cours►► spread betting = système de paris portant sur le résultat d'un événement sportif ou autre, où les gains sont proportionnels à la justesse des prédictions, selon une fourchette de résultats préétablie;(b) (in skating) grand aigle m;∎ to do a spread eagle faire un grand aigle(rumour) répandre;∎ have you been spreading it about that I…? est-ce que tu as été raconter partout que je…?(a) (disperse) disperser, éparpiller;∎ the buildings are spread out among the trees les bâtiments sont dispersés parmi les arbres;∎ the runners are now spread out (along the course) les coureurs sont maintenant éparpillés le long du parcours;∎ the population is very spread out la population est très dispersée;∎ in a city as spread out as Los Angeles dans une ville aussi étendue que Los Angeles(b) (space out in time → deliveries, payments) échelonner;∎ to spread out over several financial years étaler sur plusieurs exercices;∎ to spread out the losses over five years répartir les pertes sur cinq ans(c) (open out, unfold → wings) étendre, déployer; (→ arms, legs, fingers) écarter; (→ map, napkin, blanket) étaler; (→ rug) étendre; (→ fan) ouvrir; (lay out → photos, cards, possessions) étaler;∎ she lay on her back, her arms spread out elle était allongée sur le dos, les bras écartés;∎ a bird with its wings spread out un oiseau aux ailes déployées;∎ to spread oneself out (on sofa etc) s'étendre, s'allonger;∎ the plain lay spread out in front of us la plaine s'étalait ou se déployait devant nous;∎ he spread his papers out on the desk il étala ses papiers sur le bureau;∎ their troops are spread out too thinly to be effective leurs troupes sont trop dispersées pour être efficaces(a) (town, forest) s'étendre∎ the search party had spread out through the woods l'équipe de secours s'était déployée à travers les bois(c) (open out → sail) se déployer, se gonfler(d) (make oneself at ease) s'installer confortablement;∎ I need an office where I can spread out j'ai besoin d'un bureau où je puisse étaler mes affaires -
11 advance
1. transitive verb1) (move forward) vorrücken lassen2) (put forward) vorbringen [Plan, Meinung, These]3) (bring forward) vorverlegen [Termin]advance somebody a week's pay — jemandem einen Wochenlohn [als] Vorschuss geben; (loan)
2. intransitive verbthe bank advanced me two thousand pounds — die Bank lieh mir zweitausend Pfund
1) (move forward; also Mil.) vorrücken; [Prozession:] sich vorwärts bewegenadvance towards somebody/something — [Person:] auf jemanden/etwas zugehen
2) (fig.): (make progress) Fortschritte machen; vorankommen3. noun3) (payment beforehand) Vorauszahlung, die; (on salary) Vorschuss, der (on auf + Akk.); (loan) Darlehen, das4)in advance — im Voraus
send somebody/something in advance — jemanden/etwas vorausschicken
* * *1. verb1) (to move forward: The army advanced towards the town; Our plans are advancing well; He married the boss's daughter to advance (= improve) his chances of promotion.) Fortschritte machen; verbessern2. noun1) (moving forward or progressing: We've halted the enemy's advance; Great advances in medicine have been made in this century.) der Fortschritt2) (a payment made before the normal time: Can I have an advance on my salary?) der Vorschuß3) ((usually in plural) an attempt at (especially sexual) seduction.) Annäherungsversuch3. adjective1) (made etc before the necessary or agreed time: an advance payment.) Voraus...2) (made beforehand: an advance booking.) im voraus3) (sent ahead of the main group or force: the advance guard.) voraus•- academic.ru/846/advanced">advanced- in advance* * *ad·vance[ədˈvɑ:n(t)s, AM -ˈvæ:n(t)s]I. vi2. (be promoted) aufsteigen, befördert werden4. (move forward) sich akk vorwärtsbewegen, vorwärtsgehen; MIL vorrücken; (approach) näher kommen, sich akk nähernthe troops \advanced on the city die Truppen marschierten auf die Stadt zuII. vt1. (develop)▪ to \advance sth etw voranbringen [o weiterbringen]to \advance one's career/a cause seine Karriere/eine Sache vorantreiben2. (make earlier)▪ to \advance sth etw vorverlegen3. (postulate)▪ to \advance sth plan, idea etw vorbringen4. (increase)to \advance a price einen Preis erhöhen5. (promote)▪ to \advance sb jdn befördernIII. nnothing could stop the \advance of the flood waters nichts konnte die Wassermassen aufhalten\advance in trade Handelsaufschwung m3. (ahead of time)in \advance im Vorausplease let me know in \advance sag mir bitte vorher Bescheidshe arrived in \advance of everyone else sie kam vor allen anderen anbank \advance Bankdarlehen ntcash \advance Barvorschuss m\advance on account Kontokorrentkredit m, Überziehungskredit m\advance of costs Kostenvorschuss m\advance corporation tax Körperschaftssteuervorauszahlung f5. (flirtation)▪ \advances pl Annäherungsversuche plunwelcome \advances unerwünschte Annäherungsversuche plto reject [or spurn] sb's \advances jds Annäherungsversuche zurückweisen, jdm die kalte Schulter zeigen fam\advance copy Vorausexemplar nt, Vorabdruck m\advance payment Vorauszahlung fwithout \advance warning ohne Vorwarnung, unangekündigt* * *[əd'vAːns]1. n1) (= progress) Fortschritt m2) (= movement forward of old age) Voranschreiten nt; (of science) Weiterentwicklung f; (of sea, ideas) Vordringen ntwith the advance of old age — mit fortschreitendem Alter
4) (= money) Vorschuss m (on auf +acc)5) pl (amorous fig) Annäherungsversuche pl6)in advance — im Voraus; (temporal also) vorher
£10 in advance —
to arrive in advance of the others — vor den anderen ankommen
2. vt1) (= move forward) date, time vorverlegen3) (= further) work, project voran- or weiterbringen, förderlich sein für; cause, interests, career fördern; knowledge vergrößern; (= accelerate) growth vorantreiben; (= promote) employee etc befördern4) (= put forward) reason, opinion, plan vorbringen3. vigovernment troops are advancing against the rebels — die Regierungstruppen rücken weiter gegen die Rebellen vor
2) (= move forward) vorankommento advance toward(s) sb/sth — auf jdn/etw zugehen
to advance upon sb —
3) (fig: progress) Fortschritte pl machenwe've advanced a long way since those days — wir sind seither ein gutes Stück voran- or weitergekommen
are we advancing toward(s) some kind of solution? —
* * *A v/t1. etwas, auch eine Schachfigur, den Uhrzeiger etc vorrücken, -schieben, den Fuß vorsetzen, die Hand ausstrecken, einen Tunnel vortreiben, MIL Truppen vorschieben, nach vorn verlegen, vorverlegen, vorrücken lassen2. a) TECH vorrücken, weiterstellen, fortschalten:advance the (ignition) timing AUTO Frühzündung einstellenb) einen Film etc vorspulen4. ein Argument, eine Ansicht, einen Anspruch etc vorbringen, geltend machen5. ein Projekt etc fördern, voranbringen, -treiben:advance sb socially jemanden gesellschaftlich heben7. den Preis erhöhen8. das Wachstum etc beschleunigen9. a) im Voraus liefernb) jemandem Geld vorauszahlen, vorschießen, -strecken11. obs die Lider heben12. POL US als Wahlhelfer(in) fungieren in (dat), besonders eine Wahlveranstaltung oder Wahlveranstaltungen vorbereiten in (dat)B v/iadvance toward(s) sb auf jemanden zugehen oder zukommen2. vorrücken (Zeit):as time advances mit vorrückender Zeit3. zunehmen (in an dat), steigen:advance in age älter werden4. fig vorankommen, vorwärtskommen, Fortschritte machen, SPORT etc (in einem Wettbewerb) weiterkommen:advance in knowledge Fortschritte machen5. (beruflich, sozial) aufrücken, avancieren, befördert werden ( to the rank of general zum General)6. (an)steigen, anziehen (Preise)7. POL US als Wahlhelfer(in) fungieren, besonders eine Wahlveranstaltung oder Wahlveranstaltungen vorbereiten ( for für)C s2. (beruflicher, sozialer) Aufstieg, Aufrücken n (im Amt), Beförderung f ( to the rank of general zum General)on gegenüber):make advances Fortschritte machen;advance in the art (Patentrecht) gewerblicher Fortschritt4. Vorsprung m:a) vorn,b) im Voraus,c) früher (als erwartet);pay in advance im Voraus bezahlen, vorausbezahlen;5. pla) Annäherungsversuche pl, Avancen plb) Entgegenkommen n:make advances to sb sich an jemanden heranmachen; jemandem gegenüber den ersten Schritt tun, jemandem entgegenkommen6. a) Vorschuss mb) WIRTSCH Kredit m, Darlehen n:advance on merchandise Vorschüsse auf Waren, Warenlombard m/n7. Mehrgebot n (bei Versteigerungen):any advance on £100? (bietet) jemand mehr als 100 Pfund?8. (Preis)Erhöhung f, Auf-, Zuschlag m10. ELEK Voreilung f11. TECH Vorschub m12. POL US Wahlhilfe f, besonders Vorbereitung f einer Wahlveranstaltung oder von WahlveranstaltungenD adj1. Vorher…, Voraus…, Vor…:b) THEAT etc Vorverkauf m;advance censorship Vorzensur f;give sb advance notice of jemanden im Voraus in Kenntnis setzen von;a) Vorauszahlung f,advance sale Vorverkauf m;advance sheets TYPO Aushängebogen;give sb advance warning jemanden vorwarnen2. MIL Vorhut…, Spitzen…, vorgeschoben:advance command post vorgeschobener Gefechtsstand;advance party Vorausabteilung fadv. abk1. advance4. adversus, against6. advocate* * *1. transitive verb1) (move forward) vorrücken lassen2) (put forward) vorbringen [Plan, Meinung, These]3) (bring forward) vorverlegen [Termin]4) (further) fördern; (pay before due date) vorschießen2. intransitive verbadvance somebody a week's pay — jemandem einen Wochenlohn [als] Vorschuss geben; (loan)
1) (move forward; also Mil.) vorrücken; [Prozession:] sich vorwärts bewegenadvance towards somebody/something — [Person:] auf jemanden/etwas zugehen
2) (fig.): (make progress) Fortschritte machen; vorankommen3. noun3) (payment beforehand) Vorauszahlung, die; (on salary) Vorschuss, der (on auf + Akk.); (loan) Darlehen, das4)send somebody/something in advance — jemanden/etwas vorausschicken
* * *n.Erhöhung -en f.Fortschritt m. v.avancieren v.befördern v.fortschreiten v.fördern v.vorrücken v. -
12 clever
clever [ˈklevər]a. ( = intelligent) intelligent• clever girl! bravo !b. ( = skilful) [craftsman] adroit ; [shot, pass, header] bien vu• don't get clever with me! (inf) ne fais pas le malin avec moi !* * *['klevə(r)]1) ( intelligent) [person] intelligentto be clever at something/at doing — être doué pour quelque chose/pour faire
2) ( ingenious) [solution, gadget, person] astucieux/-ieuse, futé3) ( shrewd) astucieux/-ieuse4) ( skilful) habile, adroit5) ( persuasive) [argument, advertisement] astucieux/-ieuse; [lawyer, salesperson] malin/-igne6) ( cunning)to be too clever for somebody — être trop malin/-igne pour quelqu'un
-
13 from
from [frəm, stressed frɒm](a) (indicating starting point → in space) de;∎ Einstein came to this country from Germany Einstein a quitté l'Allemagne pour s'établir ici;∎ her parents came from Russia ses parents venaient de Russie;∎ where's your friend from? d'où est ou vient votre ami?;∎ I've just come back from there j'en reviens;∎ there are no direct flights from Hobart il n'y a pas de vol direct à partir d'Hobart;∎ the 11:10 from Cambridge le train de 11 heures 10 en provenance de Cambridge;∎ the airport is about 15 kilometres from the city centre l'aéroport se trouve à 15 kilomètres environ du centre-ville;∎ it rained all the way from Calais to Paris il a plu pendant tout le trajet de Calais à Paris;∎ I saw him from a long way off je l'ai vu de loin;∎ it takes fifteen minutes from here to my house il faut quinze minutes pour aller d'ici à chez moi;∎ from town to town de ville en ville(b) (indicating starting point → in time) de, à partir de, depuis;∎ from now on désormais, dorénavant;∎ from that day depuis ce jour, à partir de ce jour;∎ from morning till night du matin au soir;∎ from the age of four à partir de quatre ans;∎ she was unhappy from her first day at boarding school elle a été malheureuse dès son premier jour à l'internat;∎ from the start dès ou depuis le début;∎ a week from today dans huit jours;∎ where will we be a year from now? où serons-nous dans un an?;∎ she remembered him from her childhood elle se souvenait de lui dans son enfance;∎ we've got food left over from last night nous avons des restes d'hier soir(c) (indicating starting point → in price, quantity) à partir de;∎ potatoes from 50 pence a kilo des pommes de terre à partir de 50 pence le kilo;∎ knives from £2 each des couteaux à partir de 2 livres la pièce;∎ the price has been increased from 50 pence to 60 pence on a augmenté le prix de 50 pence à 60 pence;∎ 6 from 14 is 8 6 ôté de 14 donne 8;∎ we went from three employees to fifteen in a year nous sommes passés de trois à quinze employés en un an;∎ the bird lays from four to six eggs l'oiseau pond de quatre à six œufs;∎ every flavour of ice-cream from vanilla to pistachio tous les parfums de glace de la vanille à la pistache(d) (indicating origin, source) de;∎ who's the letter from? de qui est la lettre?;∎ from… (on letter, parcel) expéditeur/expéditrice…;∎ don't tell her that the flowers are from me ne lui dites pas que les fleurs viennent de moi;∎ tell her that from me dites-lui cela de ma part;∎ I got a phone call from her yesterday j'ai reçu un coup de fil d'elle hier;∎ he got the idea from a book he read il a trouvé l'idée dans un livre qu'il a lu;∎ where did you get the ring from? où avez-vous eu la bague?;∎ you can get a money order from the post office vous pouvez avoir un mandat à la poste;∎ I bought my piano from a neighbour j'ai acheté mon piano à un voisin;∎ you mustn't borrow money from them vous ne devez pas leur emprunter de l'argent;∎ she stole some documents from the ministry elle a volé des documents au ministère;∎ who stole the key from her? qui lui a volé la clef?;∎ I heard about it from the landlady c'est la propriétaire qui m'en a parlé;∎ a scene from a play une scène d'une pièce;∎ a quotation from Shakespeare une citation tirée de Shakespeare;∎ he translates from English into French il traduit d'anglais en français;∎ she still has injuries resulting from the crash elle a encore des blessures qui datent de l'accident;∎ she's been away from work for a week ça fait une semaine qu'elle n'est pas allée au travail;∎ they returned from their holidays yesterday ils sont rentrés de vacances hier;∎ the man from the Inland Revenue le monsieur du fisc(e) (off, out of)∎ she took a book from the shelf elle a pris un livre sur l'étagère;∎ he drank straight from the bottle il a bu à même la bouteille;∎ she drew a gun from her pocket elle sortit un revolver de sa poche;∎ he took a beer from the fridge il a pris une bière dans le frigo;∎ guaranteed to remove stains from all surfaces (in advertisement) enlève les taches sur toutes les surfaces(f) (indicating position, location) de;∎ from the top you can see the whole city du haut on voit toute la ville;∎ you get a great view from the bridge on a une très belle vue du pont;∎ the rock juts out from the cliff le rocher dépasse de la falaise(g) (indicating cause, reason)∎ you can get sick from drinking the water vous pouvez tomber malade en buvant l'eau;∎ his back hurt from lifting heavy boxes il avait mal au dos après avoir soulevé des gros cartons;∎ I guessed she was Australian from the way she spoke j'ai deviné qu'elle était australienne à sa façon de parler;∎ I know him from seeing him at the club je le reconnais pour l'avoir vu au cercle;∎ he died from grief il est mort de chagrin;∎ to act from conviction agir par conviction∎ they are made from flour ils sont faits à base de farine;∎ Calvados is made from apples le calvados est fait avec des pommes;∎ she played the piece from memory elle joua le morceau de mémoire;∎ I speak from personal experience je sais de quoi je parle(i) (judging by) d'après;∎ from the way she talks you'd think she were the boss à l'entendre, on croirait que c'est elle le patron;∎ from the way she sings you'd think she were a professional à l'entendre chanter on dirait que c'est son métier;∎ from his looks you might suppose that… à le voir on dirait que…;∎ from what I can see… à ce que je vois…;∎ from what I gather… d'après ce que j'ai cru comprendre…(j) (in comparisons) de;∎ it's no different from riding a bike c'est comme faire du vélo;∎ how do you tell one from the other? comment les reconnais-tu l'un de l'autre?(k) (indicating prevention, protection) de;∎ she saved me from drowning elle m'a sauvé de la noyade;∎ we sheltered from the rain in a cave nous nous sommes abrités de la pluie dans une caverne;∎ they were hidden from view on ne les voyait pas
См. также в других словарях:
advertisement — A notice published in handbills or a newspaper. The word also includes notice by posting or display on signboards. The idea underlying the word ha s reference not so much to the vehicle or instrumentality used for getting the notice before the… … Ballentine's law dictionary
Cog (advertisement) — Cog … Wikipedia
Television advertisement — Commercial break redirects here. For the Blur song, see Modern Life is Rubbish. A television advertisement or television commercial, often just commercial, advert, ad, or ad film (India) – is a span of television programming produced and paid for … Wikipedia
Mountain (advertisement) — Mountain Client Sony Corporation Product PlayStation 2 video game console Agency TBWA London … Wikipedia
Gorilla (advertisement) — Gorilla A promotional image from the Gorilla campaign. Client Cadbury Schweppes Product … Wikipedia
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
Propaganda — This article is about the form of communication. For other uses, see Propaganda (disambiguation). French Military Propaganda postcard showing a caricature of Kaiser Wilhelm II biting the world (c. 1915) … Wikipedia
K Foundation — An early K Foundation advert: Time is running in Background information Origin United Kingdom … Wikipedia
Karl Kani — Infobox Company name = Karl Kani type = Private foundation = Los Angeles, United States (1989) founder = Carl Williams location city = location country = location = locations = area served = key people = industry = Fashion products = Apparel and… … Wikipedia
List of Arrested Development characters — From left to right: Gob, George, Lindsay, Tobias, Michael, Lucille, George Michael, Maeby, and Buster The following is a list of the characters from the Fox television comedy series Arrested Development. The main characters are made up of the… … Wikipedia
Metallica — For other uses, see Metallica (disambiguation) … Wikipedia